{"id":553,"date":"2024-03-22T14:51:11","date_gmt":"2024-03-22T14:51:11","guid":{"rendered":"https:\/\/blogs.tops.org\/tops-of-mind\/?p=553"},"modified":"2024-03-22T14:51:15","modified_gmt":"2024-03-22T14:51:15","slug":"thank-you-tops-nation-incredible-survey-results","status":"publish","type":"post","link":"https:\/\/blogs.tops.org\/tops-of-mind\/thank-you-tops-nation-incredible-survey-results\/","title":{"rendered":"Thank you, TOPS Nation! Incredible survey results"},"content":{"rendered":"\n
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Photo by Lukas\/Pexels stock image<\/em><\/figcaption><\/figure>\n\n\n\n
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Hi, all! I thought I’d circle back on something today — something we haven’t chatted about since last fall: That membership survey that we asked you to fill out for us in October 2023.<\/p>\n\n\n\n

Over here at HQ, we needed to learn some more information: About you, our members — about what you’re reading\/thinking about\/valuing most when it comes to TOPS; who exactly you are, etc. We needed updated data … and we thought working with a well-respected, third-party company that conducts surveys all day long, was the proper route to take.<\/p>\n\n\n\n

Especially coming from someone who leads our Communications and Marketing efforts, it can be tough<\/em> to craft messaging without having some updated facts and figures. We needed to take a fresh look at our member data — and whether we might be able to make money as an organization in ways other than membership fees or profits from the TOPS Store.<\/p>\n\n\n\n

We won’t get into all<\/strong> that today, but there’s a lot going on in the background, when it comes to this survey. And I know — a lot of you might be thinking, “TOPS is a nonprofit organization, why does the bottom line, or the money part, matter anyway?”<\/p>\n\n\n\n

We’ve said it before, but we’ll say it again: We still have overhead, salaries to pay, the member magazine to produce, QUITE a few operating costs to ensure that TOPS will stick around another 75 years (and beyond!) And we believe in this organization, this mission, this model, more than we can say. So just know that we’ll likely never<\/em> be a Fortune 500 company, but we do need to think about the financial stuff, too.<\/p>\n\n\n\n

Times are tough out there right now! We know you guys probably feel a difference, even at places like the grocery store. We get it. In order to keep membership costs affordable and low for you friends, we are now looking into some ways we can offset TOPS costs … but that’s about as much as I can say at the moment. Our president Rick touched on this briefly in his “State of TOPS Nation” address<\/a> earlier this year, as well. And I promise, I don’t mean to say “we’ll be transferring more costs to you,” because that certainly WON’T be the case. Keeping weight loss, and this incredible support network, affordable, is a foundation TOPS is built on.<\/p>\n\n\n\n

For now, I just want to extend a sincere THANK YOU to each and every one of you who completed the survey. We will most certainly use your answers to make your TOPS membership more valuable.<\/p>\n\n\n\n

I thought I’d share some numbers. \ud83d\ude42<\/p>\n\n\n\n

Ready?<\/p>\n\n\n\n

Some facts and figures to marvel at include \u2026<\/strong><\/p>\n\n\n\n